What did Google change in your ads automatically?
Upload your Google Ads change history. In seconds you'll see what Google changed automatically (auto-apply and AI Max), in plain English, next to the changes people made. If anything stands out, it ends with a short list to go over with whoever runs your ads. No sign-in, and we don't keep your file.
That file is over 5 MB. Download a shorter date range and try again.
Example report for a fictional account, made from sample data. Upload your own change history above to check yours.
102 changes in these 90 days
to
Where the changes came from
22 changes by people at apexppc.example.com
When changes happened, week by week
Jul 4Sep 26
Sep 12: Google moved 3 campaigns to AI MaxGoogleapexppc.example.com
What kind of changes
| Type of change | apexppc.example.com | You | |
|---|---|---|---|
| Budgets | 4 | 0 | 1 |
| Ads and ad text | 5 | 41 | 0 |
| Keywords added | 3 | 11 | 0 |
| Negative keywords (blocking bad searches) | 0 | 0 | 0 |
| Bidding and targets | 2 | 1 | 0 |
| Campaign settings (including AI Max) | 0 | 26 | 0 |
| Other | 8 | 0 | 0 |
2 things worth going over with whoever runs your ads
- "Google moved 3 of our campaigns to AI Max on Sep 12. How will we know if it's working?" AI Max lets Google match your ads to searches you didn't choose. The AI Max check on this site shows what those searches cost.
- "Google auto-applied 53 changes, including 11 new keywords. Should auto-apply stay on for us?" Auto-apply lets Google make recommended changes without asking each time. It was on during these dates and can be switched off for each type of recommendation.
Before you draw conclusions
Not every Google change is bad. Some auto-applied changes help, and this check can't tell which without performance data. Fewer changes by people isn't a bad sign either: a well-built account needs fewer edits, and most of the work (analysis, reporting, landing pages) never appears in change history.
What this can't tell you
- It only sees the date range in your file. Work done outside Google Ads, such as reports, calls and landing pages, never appears in it.
- It groups people by email domain. If someone who runs your account signs in with your login, their changes show as yours. People using personal email addresses, and changes made through tools and scripts, show under Others.
- Change types come from the change text, so an unusual change can land in "Other".
- It cannot tell whether a change helped. That needs your performance data.
Questions
How do I download my Google Ads change history?
In Google Ads, open Change history, choose a date range of up to two years, then Download and CSV. Use the English interface.
How does it tell Google's changes apart from people's?
Every change lists who made it. Changes from auto-apply and AI Max carry a Google label and count as Google's. People are grouped by email domain and shown by that domain. Enter your email and only your changes show as You; enter your domain and everyone at it does. Tools and scripts show under Others.
How do I switch off auto-apply?
In Google Ads, open Recommendations, then Auto-apply. Untick the recommendation types you want to review yourself, and save.
Is my file stored?
No. The file is read in memory to build this page and then discarded. Only an anonymous count of checks is kept.
Keep a record of account changes, with who or what made each one.
Connect Google Ads and Solimarketer keeps the changes Google reports and who or what made them. It never changes anything in your account.
Connecting takes two Google screens
- Sign in with GoogleThis creates your free Solimarketer login. Google shares only your name, email address and picture.
- Allow Google Ads accessGoogle asks a second time, now for Google Ads. Choose the Google account that can see your Ads account: the same one or a different one. Google's screen will say the app can "manage" your campaigns, because Google has no read-only option. Solimarketer never changes anything in your account.
- Choose accounts to monitorPick which Google Ads accounts to watch, and Solimarketer starts reading them.
Google is still reviewing Solimarketer, so its screen may say the app is unverified.