Google Ads how-to guides

Short, step-by-step guides to the Google Ads screens behind our free checks. Each one shows where the setting or report lives today, what the numbers mean, what a single download can't tell you, and which check reads the file for you. No sign-in needed for any of them.

• How to download your Google Ads change history. Where Change history lives in Google Ads, how far back it goes, which filters to use and how to download it as a CSV file.
• How to turn off auto-apply recommendations in Google Ads. Find the auto-apply settings in Google Ads, see which recommendation types are on, switch them off and review past auto-applied changes.
• What the AI Max match source column means in Google Ads. How to add the Source column to the Google Ads search terms report, what it says about AI Max matches and how the free AI Max check reads it.
• How to find wasted search terms in Google Ads. Use the Google Ads search terms report to find searches that cost money with no conversions, then add them as negative keywords.